
Practice Owners & Associates:
Are you tired of struggling with keeping your chairs and schedule full?
How I Took My Fee-for-Service Practice from Losing $35k/month to Generating $4,000,000/year in Collections
Discover the Proven ChairMath Method™ I Used to Fill My Chairs, Boost Production per Day, and Grow a Thriving, "Drama-Free" Dental Practice—Without Costly Consultants
“I’m excited you’re here, because if you’re reading this,
you’re already committed to growing your practice.”
Dr. Chris Phelps, DMD
General dentist, entrepreneur, Amazon best-selling author, and founder of The Chairful Dentist
"I Was Exactly Where You Are—With Empty Chairs Threatening My Entire Practice."
A photo of me with my team in 202X in Charlotte, NC.
I'm Dr. Chris Phelps, and not long ago, I faced the same frustrations and fears you're experiencing now:
My daily routine involved waking up optimistic, expecting a productive day, only to see my schedule collapse by 8:00 AM. I’d hear things like:
“Sorry, my kid’s sick.”
“I got stuck at work, can’t make it.”
“Traffic is terrible. I have to reschedule.”
Every empty chair felt like lost dollars flying out the door. Worse yet, I still had overhead expenses—my rent, my utilities, my team’s salaries—all steadily ticking away. And like clockwork, every evening, anxiety about tomorrow's empty chairs would set in.
On top of that, insurance was a constant battle. Claims denied, collections rates plummeting, especially with insurers like Delta Dental. I watched my profits shrink even as we were working harder.
And then there was the team: constant turnover, stressful conflicts between front and back office teams, and the exhausting feeling of being trapped in endless drama instead of focusing on patient care.
It wasn’t just stressful—it was unsustainable. I knew something had to change, fast.
I dedicated myself to finding solutions, rigorously testing strategies across my four practices. Through relentless trial and error, I developed and refined the methods that eventually became ChairMath™.
Fast forward to today—I run highly profitable, smoothly-operating practices. My chairs are consistently filled with productive patients, my schedule rarely falls apart, my collection rates have soared, and my team works together seamlessly, productively, and "drama-free."
Now, I'm on a mission to help dentists like you reclaim control, financial stability, and peace of mind. I've done it, and you can do it too.
Here’s Why Most Dental Practices Are Quietly Bleeding Money
Most dentists think their biggest problem is marketing or patient flow. But the real leak starts at the chair.
Your dental chair is the cornerstone of your practice. It’s where treatment is presented, trust is built, and revenue is earned.
Every win—or loss—in your business begins right there.
But most dentists stay stuck in technician mode, too focused on doing the dentistry to measure what’s actually happening in the chair. That’s why chairs sit empty, patients fall through the cracks, and income stays unpredictable.
ChairMath™ changes that.
It’s a simple but powerful framework that reveals exactly what your chairs are producing—and what they should be producing. It shows you where the money’s leaking, which procedures lose profit, and where patients quietly disappear.
ChairMath™ turns your dental chairs into predictable profit centers.
And once you see your numbers clearly, everything changes.
number of clients served
number of years in business
number of patients served
number of collections/production
number of people spoken to
number of doc clients
sketpisms erased…
sold 4 practices….4 images
Most dental consultants have never been in your shoes.
Here's a photo fo me with Dr. Robert Cialdini, the Godfather of Ethical Influence. His New York Times Bestselling books have sold 10 million copies in 48 languages.
He asked me to be the CEO of his company.
Imagine walking into your practice each morning feeling cheerful and confident—your chairs filled with productive patients, phones steadily ringing with new patient appointments, your calendar reliably booked, your team productive and “drama-free,” and collections consistently hitting your goals.
But that's not the reality for most practice owners.
Most mornings, you step into your office cautiously, anxious about the morning huddle. Why? Because there's nothing worse than hearing your schedule fell apart—again.
Mrs. Smith canceled. Mr. Johnson rescheduled. Appointments vanished, leaving gaping holes in your schedule and empty, non-productive chairs that silently drain your practice's profitability.
Your dental chair isn’t just a seat—it’s the profit center of your practice, the heartbeat where your daily production and collections are generated. Every hour that chair sits empty—or worse, is filled without production—you're losing vital revenue.
Here’s the truth you need to know:
Your empty chairs are not entirely your fault.
You're battling insurance giants like Delta Dental, who haven't raised reimbursement rates since the 1970s, forcing you into razor-thin margins. You're managing rising overhead and frustrating no-show rates. The deck is stacked against you.
What if you had a reliable, proven strategy to dramatically increase productive chair time, fill your schedule predictably, and improve your collections rate—without adding stress to your already hectic practice?
That's exactly why I created The Chairful Dentist.
The Empty Chair Epidemic
Multi-practice owner in New York
Dr. Grossman: Increased his annual collections by 73%—from $1,900,000 to $3,300,000—in 1 year at one of his practices.
(He also added 2 associates and 2 hygienists while buying out ownership shares from his this old partners.)
Solo practice owner ni ____
Dr. Clements:
Increased her collections by 20%, production by 24%, and overall practice growth by 37%—in just 2 years.
(He placeholder text—the most he'd ever taken in a single month.)
Solo practice owner in Maryland
Dr. Wyne:
Cut his workweek by 50%—from 6 days to 3—while scaling his practice beyond $1,500,000.
(He also took home his first $60,000 profit check from the practice—the most he'd ever taken in a single month.)
What You Can Expect
Increase your production per chair
Increase your collections rate
Increase your case acceptance
Get fewer "no shows" and cancellations
Fill more chairs
Increase your collections & production
Dr. Haynes Added $1,000,000 to His Practice in 1 Year Following The Materials in This Program…If He Did It Why Not You?
Solo practice owner ni ____
Dr. Bowman: Increased his collections by 20% (from $1.6M to $1.8M) in 1 year while spending 30% less time in the office.
(He also went out of network with the majority of his PPO plans.)
Solo practice owner ni ____
Dr. Sherberg: Increased his collections by 50% (from $1,000,000 to $1,500,000) in just 1 year.
(He also went out of network with the majority of his PPO plans.)
Solo practice owner ni ____
Dr. ____: Increased his collections by 50% (from $1M to $1.5M) in just 1 year.
(He also went out of network with the majority of his PPO plans.)
Solo practice owner in Massachusetts
Dr. Healey: Increased his collections by $200,000 while reducing his time in the office from 4 to 3 days per week.
(He also paid off a business loan for his practice.)
Discover the 7 Things You've Been Missing
(underline "does not" and "enclosed")
1. The Production & Collection Diagnosis
Most dentists lose thousands a month without knowing where they're losing money. In this custom report, we’ll diagnose where you’re leaking revenue, which chairs are underperforming, and how to plug in the gaps—so you improve your margins, patient retention, and peace of mind. It’s clarity you didn’t know you needed and can’t afford to ignore. TALK ABOUT BENEFIT
2. The ChairMath Blueprint™
This is your private playbook to increasing your profit per patient—without burnout, guesswork, or overpriced consultants. Inside, you’ll learn our chair-centric metrics that drive high-margin growth, so you can streamline your operations and attract your ideal patients while spending fewer days in the office.
no finance babble
TALK ABOUT BENEFIT
3. Chairside Growth Sessions (4x/month)
Every week, join live hot seat calls where practice owners like you get personalized feedback on your biggest challenges—from production leaks to revenue decline. Whether you’re in the chair or observing from the front row, these sessions give you rich insights into what’s working—and what’s not. Walk away with specific, science-backed to scale your business.
TALK ABOUT BENEFIT
The ideas, techniques and strategies you'll learn in The Chairful Dentist will reshape how you think about your practice.
4. Office Hours With
Dr. Chris Phelps, DMD (1x/week)
with Dr. Chris Phelps, DMD, a certified expert.
Most dentists lose thousands a month without knowing where they're losing money. In this custom report, we’ll diagnose where you’re leaking revenue, which chairs are underperforming, and how to plug in the gaps—so you improve your margins, patient retention, and peace of mind. It’s clarity you didn’t know you needed and can’t afford to ignore.
TALK ABOUT BENEFIT
5. Chairful Success Vault
Save yourself (and your team) hundreds of hours. The Chairful Success Vault gives you instant access to plug-and-play resources—like patient scripts, team workflows, and internal training tools—so you never have to create them from scratch. These are the exact systems used by 7- and 8-figure practices to train staff, improve communication, and drive growth—ready for you to copy, customize, and deploy.
TALK ABOUT BENEFIT
6. ChairMath Workshops (4x/year)
Four times a year, we go deep. These live virtual intensives cover the real math behind scalable dentistry—from capacity planning and pricing strategy to case acceptance, scheduling, and ops. You’ll walk away with sharpened numbers, actionable checklists, and the mindset required to lead a modern practice. We hand you the math, the method, and the mindset.
TALK ABOUT BENEFIT
7. The Chairful Community
You weren’t meant to scale alone. Inside this private network, you’ll connect with savvy practice owners committed to escaping the daily chaos of reactive dentistry. Whether you need real-time feedback, fresh ideas, or just to see what’s actually working in 7-figure practices—this is where strategy meets support.
TALK ABOUT BENEFIT
Solo practice owner ni ____
Dr. Siegel:
Grew his collections by 17%—from $1.2M to $1.4M—while seeing 25% fewer patients.
(He also went out of network with the majority of his PPO plans.)
Solo practice owner ni ____
Dr. Clements:
Increased her collections by 20%, production by 24%, and overall practice growth by 37%—in just 2 years.
(He also went out of network with the majority of his PPO plans.)
Solo practice owner ni ____
Dr. Haynes:
Increased his annual revenue by 67%—from $1.5M to $2.5M—in 1 year.
(He also went out of network with the majority of his PPO plans.)
Solo practice owner ni ____
Dr. Chen: Grew from $1.5M to $3M in a 4-chair 1,450 sq foot office in 1.3 years.
(He opened a 2nd office after hitting this milestone.)
Meet Your Chairful Instructors
Dr. Chris Phelps, DMD
Dr. Christopher Phelps is a nationally recognized general dentist, entrepreneur, and Amazon best-selling author based in Charlotte, NC.
Recognized as one of the Top 100 Dentists in the U.S. and winner of the prestigious Doctor’s Choice National Award (voted on by his peers), Dr. Phelps offers credibility and expertise to the dental community.
Dr. Phelps scaled his dental practice from one to four locations, consistently achieving multi-million-dollar revenue growth before selling 3 of his practices.
As one of only two people annually selected as a Cialdini Method Certified Trainer (CMCT), Dr. Phelps is uniquely qualified in behavioral psychology and influence, trained directly by renowned expert Dr. Robert Cialdini, one of the world's leading social psychologists.
He is the founder of Golden Goose Scheduling, Dental Membership Direct, and as the U.S. Chief Executive Officer of the Cialdini Institute.
Outside of dentistry and business, Dr. Phelps enjoys tennis and spending quality time in Charlotte with his wife Amber and their two sons, Riley and Liam.
Fun Fact: ____
JM Myerson
Nii Codjoe
Leverage the power of our wisdom and experience; the collective wisdom of our community for only X amount…
Read This Before You Apply—It Could Save You 4-6 Months of Frustration and Thousands
The Chairful Dentist isn’t for everyone.
If you’re looking for traditional dental consulting, quick fixes, or cookie-cutter advice, this program probably won’t work for you.
We take a different approach—one that requires you to rethink how you lead, price, and grow your practice.
It’s not always easy. But it’s how practices break out of burnout and into true scalability.
If you’re ready for a new way of doing business, we’ll show you what works.
3 Simple Steps to Secure Your Dentist Spot
Step 1: Decide
Decide if you’re done guessing, grinding, and growing slower than you should. You’ve seen the proof—now it’s your move.
Step 2: Apply
Fill out a brief online application so we can learn about you, your practice and goals to see whether we’re a good fit.
Step 3: Join
If accepted, you’ll receive a personal invitation within 48 hours. From there, your Chairful journey begins w/ onboarding.
Why Pay a Dental Consultant $45,000–$60,000/Year When You Could Get Better Results for Far Less?
(Some of these practice owners use a fee-for-service model)
Bonus #1 Alone Pays for Your Entire Tuition in the Chairful Mastermind within 45 Days…2x Over…
Who else wants to save between $45,000 - $125,000 on taxes you don't have to pay?
Bonus #1
A surprising list of 27 vendors : Pre-Vetted Partners Who Slash Your Costs by 35-75% (Valued $795)
CPA—the wrong CPA could cost you thousands of extra dollars because of
10 ways to cut your overhead by 25% without certified CPA.
My past clients who switch to my recommend vendors typically save between $5,000–$65,000 within 3-5 weeks.
give us 2 hours a week ____and we'll ______/save/put $25k-35k back in your pocket
Bonus #2
Signed Growth Manual: Dr. Phelps’ Marketing Textbook
Don't have time to read whole thing, but it's a wonderful reference guide…
Implement Dr. Phelps’ battle-tested marketing playbook to consistently attract 15–20 new patients per month without increasing ad spend. A 12 chapter marketing book—from social media marketing to how to decrease "no shows."
including
instead of a bookshelf full of books on YX, just this…
P.S. If you or your office manager could only read 1 chapter, I recommend you read chapters 3 and 5 first.
Bonus #3
Same Day Treatment Word-for-Word Scripts
(Valued $1497)
A magic 9-word phrase my clients and I have used to increase our same day treatment by 45%.
Get a clear, step-by-step action plan proven to improve team productivity by 25% and significantly boost patient satisfaction within 30 days.
WARNING: Insurance companies DO NOT want you to have the information inclosed.
Are you struggling to get your patients to show up for their appointments, even after a friendly reminder from your front desk?
this free script tells ALL.
Try My ChairMath Method for 45 Days—If You Don’t See Dramatic Results, We’ll Pay You $1,000 to Leave
I'll either pay you a $1,000 Check (or Venmo, PayPal, Zelle—your choice) or donate $1,000 to _______, your choice.
If you’re not thrilled after 45 days, we’ll pay you to walk away.
We call it the $1,000 Walkaway Guarantee—and it’s the boldest in the dental industry.
Here’s how it works:
1. Get accepted and join The Chairful Dentist.
2. Attend at least one Chairside Growth Session and one group coaching call.
3. Apply the chair-based strategies we teach.
If after 45 days you’re not confident you’ve gained valuable, actionable insights to grow your practice and fill more chairs—we’ll refund every penny.
No questions. No hassle. No fine print.
You’ll even keep all your bonuses—including 3 private coaching calls (a $1,497 value).
And to make it even more Chairful?
We’ll pay you $1,000 to leave.
Just email us at mailto:hello@chairfuldentist.com with “Refund Please” in the subject line, and it’s done.
If you’re not thrilled after 45 days, we’ll pay you to walk away.
We call it the $1,000 Walkaway Guarantee—and it’s the boldest in the dental industry.
Here’s how it works:
1. Get accepted and join The Chairful Dentist.
2. Attend at least one Chairside Growth Session and one group coaching call.
3. Apply the chair-based strategies we teach.
If after 45 days you’re not confident you’ve gained valuable, actionable insights to grow your practice and fill more chairs—we’ll refund every penny.
No questions. No hassle. No fine print.
You’ll even keep all your bonuses—including 3 private coaching calls (a $1,497 value).
And to make it even more Chairful?
We’ll pay you $1,000 to leave.
Just email us at mailto:hello@chairfuldentist.com with “Refund Please” in the subject line, and it’s done.